CASE STUDY: SUPPORTING GLOBAL OPERATIONS WITH LINEUP SYSTEMS (2022–2024)
How PlanBee Became a Trusted Operational Partner for a Global Software Business
Client Overview and The Brief
Lineup Systems is a global media software provider operating across the UK, Europe and the US. Rapid international expansion increased operational complexity across multiple time zones. Lineup required a strategic operational partner to manage day-to-day administrative infrastructure, allowing leadership to focus on core customer delivery and business growth.
From 2022 to 2024, PlanBee worked closely with Lineup Systems, providing comprehensive operational support across HR administration, executive assistance, global travel coordination, event delivery and workplace projects. Acting as a seamless extension of the internal team, PlanBee enabled leadership to focus on strategic priorities, customer relationships and business growth while ensuring critical operational activities were delivered efficiently and professionally.
PLANBEE'S ROLE: END-TO-END OPERATIONAL SUPPORT
HR and People Operations
PlanBee supported Lineup Systems' global workforce of approximately 120 employees across the entire employee lifecycle. Operational tasks included coordinating onboarding and offboarding, supporting recruitment campaigns, advertising vacancies and scheduling interviews to integrate new starters smoothly.
The team also drove user adoption for the company’s HR platform, HiBob, improving overall employee experience. Across the engagement, 15 new employees were successfully onboarded, maintaining business continuity during active growth.
Global Travel and Logistics Management
PlanBee managed all global travel logistics for personnel travelling between the UK, Europe, and the US for leadership meetings and strategic events. Responsibilities included booking flights, accommodation, transfers and detailed itineraries while managing complex last-minute schedule changes.
Proactive travel coordination removed a major administrative burden from leaders and staff while delivering a smooth, professional experience.
Executive and Senior Leadership Support
Dedicated assistance was provided to senior executives to manage complex international calendars across time zones, coordinate strategic meetings, and handle daily administrative tasks. PlanBee also oversaw expense submission and reconciliation through Concur, ensuring financial accuracy and policy compliance.
Taking ownership of these backend operations resulted in an estimated 75% reduction in leadership administrative workload, enabling executives to focus on revenue-generating initiatives.
Flagship Project: Lineup Global Conference 2023
PlanBee led the end-to-end operational delivery of Lineup’s Global Conference at the Tower of London, welcoming 150 international attendees. The scope covered venue logistics, cross-border travel coordination, accommodation arrangements and delegate communications.
Flawless execution allowed leadership and participants to focus entirely on networking and collaboration.
London Office Search and Workplace Support
PlanBee supported Lineup’s physical expansion by assisting with searching for a permanent London office. Responsibilities included researching property locations, arranging viewings, liaising with commercial estate agents, and supporting decision-making to secure a workspace built for long-term growth.
THE IMPACT: AT A GLANCE
75% Workload Reduction: Freed executive leadership from administrative friction to focus on revenue-generating goals.
Seamless Global Events: Delivered a high-impact flagship conference for 150 international stakeholders.
Scalable Infrastructure: Coordinated over 50 global trips per year while supporting 120+ team members smoothly.
Uninterrupted Growth: Onboarded 15 new employees seamlessly without internal operational disruption.
The partnership concluded amicably in 2024, having delivered significant value to the organisation and established a strong example of how strategic operational support can enable business growth, improve employee experience and create greater organisational efficiency.
Why It Matters
This engagement demonstrates PlanBee's ability to support complex, fast-moving organisations operating across multiple countries and time zones. Whether managing global travel, supporting executive teams, coordinating international events or enhancing employee experiences, PlanBee provides the operational expertise that allows businesses to scale confidently while remaining focused on what they do best.
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